About Naltyx
An eye for the problem.
A reason to build.
Naltyx brings together software products, data and marketing consulting. The starting point is a useful question about how something could work better.
Different ideas.
A common way of looking.
Work becomes difficult when information is scattered, a process loses its context or an important question is hard to answer. We look for ways to make those situations easier to understand and act on.
Sometimes the answer is a software product. Sometimes it is research, analysis or a clearer message. Our products keep their own purpose and identity, with Naltyx as the company behind the work.
Explore our productsAn engineer’s way of looking. A builder’s reason to keep going.
Armaan trained in aerospace engineering. A business degree later turned that discipline toward markets, and eventually toward building products of his own. The connection between those paths is a habit of asking how something works before deciding how to improve it.
The problems he chooses begin with the small frictions of real life: information spread across too many places, records that are hard to keep track of, and work that asks people to remember more than they should. He looks for places where software could help, then tests whether it actually helps the people involved.
Not every idea survives that test. Armaan’s approach includes staying with an idea through the uncertain stage, learning from the evidence and changing course when it is needed. Building products has also meant learning the work around them: understanding a market, making a clear decision and running the business behind the software.
“Take a problem apart, understand every piece, and don't trust a solution until it holds up.”Armaan Wadhwa
The way we approach it
Stay curious.
Stay close to the work.
The principles are simple.
The detail is in how they are applied.
Start in real life.
Understand the task, the small frictions and what people need to do next.
Follow the evidence.
Keep what is known distinct from an assumption. Look honestly at the result.
Keep working on it.
Let an idea change as understanding improves, including when the first version does not work.
Our business
Our registered trade name is Naltyx Data and Marketing Consulting, registered in Ontario, Canada. For company and consulting enquiries, get in touch. Our journal shares practical notes on the questions around the work.