Marketing
How to write a marketing brief people can use
Turn a vague marketing request into a useful brief: define the audience, decision, message, evidence, deliverable and review process before work begins.
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How to write a marketing brief people can use
Turn a vague marketing request into a useful brief: define the audience, decision, message, evidence, deliverable and review process before work begins.
Read the articleMarketing
Audience, messaging and useful content.
Marketing
Define the audience before choosing a marketing channel
Choose a marketing audience by its situation, problem and decision. Use an audience hypothesis to guide research before committing to a channel.
Marketing
Build a content plan around a reader’s decisions
Plan useful content by mapping a reader’s questions, assigning each page a distinct purpose and connecting it to a relevant next step.
Data & research
From scattered information to a decision.
Data & research
A practical business data audit: start with one decision
Audit business data by starting with a decision, tracing its sources and checking completeness, accuracy and the consequences of errors.
Data & research
Choose business metrics that lead to a decision
Define business metrics with a clear owner, calculation, context and decision rule. Use a metric sheet to make reporting easier to interpret.
Data & research
Customer interviews: ask about the last real occasion
Learn how to structure customer interviews around recent examples, neutral questions and observable workflows, then separate evidence from interpretation.
Data & research
Turn market research into a useful decision memo
Use a short decision memo to connect market research to options, evidence, uncertainty and a next step, with a reusable structure for small teams.
Work & software
Processes, tools and the people using them.
Work & software
When a spreadsheet needs a workflow
A practical way to decide when a shared spreadsheet is enough, and when handovers, permissions and follow-ups need a dedicated workflow.
Work & software
Evaluate software with a workflow, not a feature list
Use a small, realistic trial to evaluate business software: test handovers, corrections, permissions and exports before making a decision.
Work & software
Compare software costs beyond the subscription
Compare software costs with a simple worksheet for subscription terms, setup, migration, training, daily work and leaving the service.
Work & software
Map a workflow before you automate it
Map the trigger, owner, handovers, exceptions and completion rule before automating a workflow, then test the map with a fictional record.
AI in practice
Questions worth asking before relying on a feature.
AI in practice
Questions to ask about AI in business software
A practical checklist for evaluating AI features in business tools, covering inputs, evidence, human review, errors and data handling.
Published by Naltyx. Articles offer general practical guidance; examples are illustrative. Read our editorial standards for sources, AI assistance, product mentions and corrections.